Measuring the Success of Your Website
Don't leave the success of your website to chance.
Measuring your websites effectiveness is a constant process. You should always be striving to exceed your objectives and goals. Setting up a consistent tracking process makes it easy to recognise and report success or failure.
At Indigo, we advise all our customers to install Google Analytics onto their website as soon as possible. This great tool allows you to better analyse the number and types of visitors to your website as well as how they interact with your website. By analysing this data, you can begin to see trends and how these are effecting the achievement of your goals.
"Google Analytics is an enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."
Contact the web strategy team at Indigo to help measure the effectiveness of your website. Mention this article when you commission any web strategy work and receive free Installation of Google Analytics (value $99).
Freephone 0508 INDIGO or email
*Free offer only valid in conjunction with commissioned web strategy work.