Indigo Technologies Limited
Support Tool  |  Support Tickets  |  Search our Site  |  Phone 0508 INDIGO
     

Targeting for Maximum Results

Create a website that your customers want

Identifying your target audience, what they want and what they expect when using your website is a guaranteed shortcut to achieving your goals. Developing a detailed character map of your ideal audience, allows you to cater for your target audience from the beginning, and the more likely your site will succeed.

Some questions to ask about your target audience are:

  • What is the average age group you are catering to? Net savvy teenagers or the older generation.
  • What is their main gender? Identifying stereotypes can dictate where you should be spending most of your time.
  • What region of New Zealand or the world is your target audience in?
  • How much time do they spend online?
  • What sports or special interests do they have?

This character map is the foundation for the type of content, product and services you should offer your viewers.

 

WHAT NEXT?

For help with identifying your target audience and creating a website that gets results contact the strategy team at Indigo today.

Freephone 0508 INDIGO or email

 

 

Piko's Business IT Tip #11

Get rid of screen glare:
"Avoid positioning your screen in front of an uncovered window; instead, place your monitor perpendicular to the window and use blinds or curtains to cut down on outside light. "

What others are saying...

"The team at Indigo really take care of business. We are so glad we finally found an IT partner that understands our needs, and ultimately has the knowledge to cater to them!"

- Mike Morrison, Morrison Car Company

 

"Indigo where would I be without you? You have transformed my online business into a profitable venture. I can't thank you enough."

- Andrew Thiele, Andrew Thiele Life Coach

 
Home | Contact Us | Support | Sitemap
indigo | website design

Please Note: Unless otherwise indicated any pricing contained within this website is in New Zealand dollars and excludes any applicable taxes.
Indigo and its representatives reserve the right to change any pricing without notice.

Level 2 - 12 Hazeldean Road, Addington, Christchurch 8024 - (03) 741 5025

© 2009-2017 Indigo Technologies Limited. All Rights Reserved.   Admin | Terms of Use | Privacy | Disclaimer